Adsense Tips
Use Placement Targeting On Ads By Google

A quick look around the Internet and you will find literally thousands upon thousands of Adsense tips out there. It seems like everyone has something to say when it comes to improving performance and earning more money.

Of course, that does not mean that everyone actually knows what they are talking about, or that their strategies will work for you. It is best to stick with the tried and true winners, including placement targeting, to increase the likelihood of success.

Placement targeting is all about defining certain segments of your website to help Adsense advertisers better understand the space that you have available The more specific you are in your definition, the easier it will be for potential advertisers.

When setting up your ads, you will first create a channel, or category, and then will be able to set up placement targeting. Under the Channel tab, find the channel that you want to set up placement targeting for. Click on "Edit Settings" on the far right side of the screen.

You will come to a screen that looks like this where you will first check the box that says "Show this channel to advertisers as an ad placement."

Then you will fill in 3 areas:

• Ads appear on: Choices are either Homepage or Other (choose the page where the ad will appear. If more than one, type in Multiple Pages)
• Ad location: Here you will choose precise location, like Top Center or Middle Right. If more than one location, choose Multiple Locations.
• Description: Be very thorough in your description. This will really help advertisers figure out what your space has to offer. Google suggests including things like ATF (above the fold) and comments about your audience. They also suggest that you mention that the page where the ad will display was not created by a user. Advertisers frown on pages that are generated by users because they are usually not as well written and may be off theme. Read the description in the image for an example.

Click Save Channel and you are all set. After you set up this Adsense tip, an advertiser that sees your website and your performance will be able to choose exactly where they want their advertisements displayed. They might want to branch out with maximum exposure, and choose a leaderboard advertisement that cuts across your entire website. Or they might want to be more specific, and only advertise to people that read your sports pages, or only advertise to your business readers, and only on the sidebar.

With this increased level of detail and specificity, everybody gets more of what they're looking for, and you can earn more money because advertisers love being able to select and target their audiences and intended usages as much as possible. So while you learn more about your own advertisements, the advertisers themselves learn more, and they use that information to bid for and purchase ads which are more valuable to them, and earn more money for you. That's what Adsense tips should be all about!

Google Adsense How To Information

	What Is Adsense? How Does It Work? We define it in elementary terms, explain how its different than Adwords and suggest how many ads you should have per page to increase Adsense earning.
	Google Ad - Best Type and Size To Use If you are going to place a Google Ad on your website, it is important to choose the best type and size for each webpage. Certain types have been found to be more profitable than others. Learn more here.
	Best Adsense - Fonts and Colors To Use Learn how to choose the best Adsense colors and fonts to improve ad performance. Some combinations do better than others and just a little tweak can make a huge difference.
	Adsense Code You created some ads in the Adsense interface. Now what? Learn where to get the Adsense code and how to place it in your HTML documents so that the ads are displayed properly on your pages.
	Heat Map - PDF For Proper Placement Position your ads in the hottest spots on a page most likely to result in a click using our Adsense Heat Map PDF.
	Adsense Earning - Improve Using Channels Google Channels can dramatically increase Adsense earning potential by helping you track ad performance. Set them up on high traffic pages.