I didn't realize how important using an Image Alt Tag was until I started paying attention to my website stats. I was amazed to see how many people were finding my site through Google Image Search.
Not only is it important to tag images every time you upload one but the exact wording you use is of utmost importance.
Let's start by looking at a diagram of an HTML image tag:
The HTML src image code above is the exact code I used on my Photoshop Drop Shadow page to pull in an image of the Layers Style dialog box in Photoshop.
I was very careful to use the Image Alt Tag "Photoshop Drop Shadow" (in yellow above) as opposed to something like "Image 5" because there is a good chance that anyone searching for Photoshop Drop Shadow will find my image, and therefore, my site.
I recently discovered that some browsers (Firefox for sure) do not display the image description when you hover over an image.
For Google to find your image, you definitely need the image alt tag as shown above, but if you want to be sure that your visitors see the image description when they hover, then you should also use the Title Attribute like this:
<img src="http://www.free-website-tutorials.com/images/drop-shadow.jpg" ALIGN=”right” STYLE="BORDER: 1px gray solid;" HSPACE="10" VSPACE="0" ALT="Photoshop Drop Shadow" TITLE="Photoshop Drop Shadow" HEIGHT="332" WIDTH="450">
One of my most popular pages on my first site is my Bunco Theme Party page. Alot of my visitors to that page find me via a Bunco Dice image that I have on that page. Here is a screenshot of the results page in Google Images showing my Bunco Dice image (middle image) on Page 2!
I recommend that you ALWAYS tag images as part of your HTML image tag code and that you use keyword-rich phrases to describe the image.
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